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Xinhua Finance Web Site
Xinhua Finance, China's leading financial information and media provider, came to Ion Global with several business challenges. Firstly, Xinhua Finance was a global company, but with a young brand that was not yet well known in some markets. Secondly, the breadth, rapid growth and future direction of the company's operations required a simple yet flexible system to disseminate information. And lastly, the complexity of services, such as its multitude of possible contact options, had to be streamlined to ensure that potential business leads would not disappear.

Ion Global developed a dynamic, multi-lingual web site using Flash, automated web feeds, and the latest CSS standards to provide a branded and usable experience. Key site features include an interactive product selector, a fully integrated content management system, and a media centre to broadcast internally developed web casts and videos.

The result was best described by Xinhua Finance's COO, Daniel Connell, "I remain impressed at how we managed through some of the challenges we faced as an organisation - our young brand, extensive product mix and fast growth environment - in delivering a user-friendly web site that effectively showcases Xinhua Finance's corporate identity and unique product offerings. Xinhua Finance places a tremendous amount of importance on disclosure, transparency and communication with our stakeholders. Therefore, I am excited with the unanimous applause from clients, shareholders, employees and investors for the improved user experience."

Project Team
  • Project manager
  • Creative director
  • Art director
  • Senior designer
  • 3 developers
Timing
February - October 2006

Results
  • 25% traffic increase to the new site between January 2007 to May 2007.
  • "Outstanding Website" in the 2006 WebAwards.
  • Silver Award in the 2006 W3 Awards for Financial Services.
  • Bronze Award in the 2006 iNOVA Awards.
Visit the site
xinhuafinance.com

Services involved

Seamlessly integrated web feeds keep the site fresh.
The interactive product selector offers a simple interface to a complex product matrix.
The media centre provides access to a series of web casts and videos, managed via the integrated content management system.