Sallmanns is a Hong Kong-based real estate agent which specializes in serving English-speaking expatriates intending to relocate to Hong Kong. The current Sallmanns Residential web site was launched in 2002. While pleasing to the eye, it had suddenly disappeared from important international search engine results - Google, Yahoo! and MSN.
Ion Global manages search engine position and site content for Sallmanns to generate a valuable stream of leads, using a combination of site optimization, statistical analysis and paid listings. Ion Global changes the keywords which the site is optimized for regularly to generate profitable organic and paid click-throughs.
Project Team
Project manager
Timing
November 2002 - present
Results
Page views on the site increased 321% between August 2004 and July 2005.