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Octopus Web Sites
Octopus is one of the fastest-rising brands in Hong Kong of recent years due to its wide penetration of the electronic payment market. 95% of Hong Kong's population are Octopus card holders.

Leveraging more than 11 million cards in circulation, Octopus sought to create a loyalty program, Octopus Rewards. Card holders are rewarded for making purchases using their Octopus cards with cash-equivalents that are transferred to their cards and available for immediate spending.

Octopus asked Ion Global to help redesign its existing consumer and corporate web sites. At the same time, Ion Global architected, designed and built a launch site for the Octopus Rewards program. Working closely with Octopus, Ion Global also designed e-mail newsletters and a refer-a-friend function for the program.

Objectives of these projects were to:

  • Re-architect the web sites for both consumers and business users.
  • Make the sites fast, reliable and intuitive.
  • Create a scalable infrastructure for the future.
  • Ensure the sites are engaging, quick and easy to navigate.
  • Create a strong impression of both the Octopus company and the Rewards brand.
  • Attract as many online registrants as possible for the Rewards program

Project Team
  • Project manager
  • Creative director
  • Art director
  • Designer
  • 2 developers

Timing
March - August 2005 (Corporate and Consumer web sites)
September - early November 2005 (Octopus Rewards web site)

Results
  • Web sites that are easy to use with clean and simple visuals, aligning with the philosophy behind the Octopus brand.
  • Printer-friendly pages designed with users in mind.
  • Over 60,000 successful registrations in the first two weeks of the Octopus Rewards web site launch.
Visit the sites
octopuscards.com octopusrewards.com.hk

Services involved

The Rewards site provides quick and easy online registration for the general public. Over 60,000 visitors had registered in the first 2 weeks of the site launch.
A reorganized information architecture and easy-to-use navigation makes finding information quicker.
The printer-friendly pages are designed to fit a regular sheet of A4 size paper perfectly.