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 Hong Kong Seoul San Francisco |
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Northwest Airlines Localization
Ion Global has worked with Northwest Airlines - the world's fifth largest airline - since 1998. Ion Global built the company's first Asian language web sites covering 6 languages and 14 countries, based on English language templates provided by Northwest.
In 2001, Ion Global devised a user-friendly two-stage CMS for Asian-based marketing managers to publish English, Chinese, Korean and Thai content to a server-farm in Minneapolis.
In 2002 Ion Global developed a translation repository to enable Northwest to flexibly manage the content translation/publishing for its online services.
In 2003, Ion Global and Northwest created an n-stage multi-lingual content approval mechanism - the first of its kind in the world - to help the airline work more effectively with its partners across timezones, and to speed its time to market for promotional offers. In the same year, Northwest refreshed its brand, necessitating a major overhaul of everything that had been done until then, and Ion Global rolled out a dedicated travel agents' web site.
Now, Ion Global works to maintain and expand all these systems, manage technology infrastructure, and create innovative online marketing campaigns.
Timing
1998 - present
Results
- Localized content and language preferences benefit Northwest's customers.
- Closer collaboration among Northwest staff and partners across different time zones and languages.
- Brand building via innovative online functions and promotions.
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- Having an Asian language web site enables Northwest Airlines to reach out to 2 billion potential customers in Asia.
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- Ion Global's sensible content approval mechanisms save the airline millions of dollars every year by reducing mistakes, reusing content and accelerating revisions.
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- The travel agents' web site assists in the streamlining of operations.
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