In late 2004, MaBelle selected Ion Global to design and develop an e-commerce web site to appeal to modern young women in the forefront of fashion.
MaBelle required a multi-lingual e-commerce web site that is not only highly functional but also appealing to international audiences.
Through multiple meetings with MaBelle, Ion Global learned a lot about the jewellery industry and used that knowledge to build a robust e-commerce web site with the following features:
A content management system to reduce maintenance costs.
Clear navigation to provide a simple shopping experience.
Payment gateway integration for credit card processing, as well as PayPal.
Integrated discount and loyalty programmes.
Project Team
Project manager
Marketing manager
Art director
Designer
3 programmers
Timing
December 2004 - April 2005
Results
An easy-to-maintain online shop with a growing list of over one thousand products.
560% increase in site traffic within 6 months after launch.
