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Fursys Web Sites
Fursys is the leading office system furniture manufacturer in Korea and had approached Ion Global to renovate its web sites.

Fursys' aims were to rebrand with a confident look and feel targeting consumers and investors, to maintain their product database effectively on the web, and to create specialized micro-sites for its luxury products.

Project Team
  • Project manager
  • Creative manager
  • IT manager
  • 2 Developers

Timing
July 2004 - January 2005

Results
  • Strong online awareness for Fursys and its brands.
  • Easily updatable products and news through a content management system.
  • Remain as No. 1 in the furniture category in Korea.
Visit the sites
fursys.co.kr
iloom.co.kr
premierclass.co.kr

Services involved
  • Web Development
  • Rich Interactive Application (RIA)
  • Information Architecture Consulting

The Fursys web sites require more focus on information architecture branding to strengthen its corporate image.
Effective categorization and various search tools are essential to visitors looking for their desired products within the site.
Each luxury product micro-site was developed using Rich Interactive Application design to create a distinctive experience for its brand.