Emirates engaged Ion Global for usability consulting, and to review the interim interface and design of their new online booking engine. Ion Global flew its usability lab to Dubai to conduct user testing with existing loyalty programme members to ensure the best possible user experience for future visitors to the web site.
Through discussions with the Emirates' technical and business teams, Ion Global provided the following services and deliverables to meet Emirates' schedule, goals and needs:
Information architecture consulting
User experience process consulting
Interface usability and design reviews
Screen, FAQ and system message content
Formal on-site user testing
In 2005, Ion Global helped to improve the usability of a new feature of emirates.com whereby passengers can manage details of their bookings. Usability tests and expert reviews of an interim design once again contributed to a smooth online user experience.
Project Team
Information architect
Usability lead
Timing
September 2002 - July 2005
Services involved
Information Architecture Consulting
Usability Consulting
Copywriting
Focus Group Management
Emirates commissioned Ion Global to review their new online booking engine before unveiling it to the world.
Expert reviews were conducted on prototypes in Hong Kong, and on-site with users in Dubai.
Wireframes were created in response to the tests showing how improvements could be made before launch.
whereby passengers can manage details of their bookings. Usability tests and expert reviews of an interim design once again contributed to a smooth online user experience.
