L'ORÉAL Biotherm approached Ion Global seeking online marketing support as well as ongoing maintenance services. Biotherm required an agency to help fulfill their marketing goals, to provide expertise and consultation services, and to manage their site and implement overall marketing initiatives.
Ion Global is involved in the following for Biotherm:
Biotherm's marketing planning and co-drafting of yearly online marketing strategies
E-mail marketing, online customer surveys, event planning, production and media buying
Hosting and ongoing maintenance services
Biotherm site maintenance
Project Team
Project manager
Marketing manager
Creative director
Designers
Developers
Timing
April 2002 - present
Results
Biotherm has become the second most popular brand in the L'ORÉAL luxury product division in 2003.
High brand awareness in the cosmetics industry and the most preferred brand among the 25 - 35 year old Korean population.
